Are we attracted emotionally by a product or do we see a material value? ‘Prescious‘ can mean different things – because products have only the value which we gave them.
Emotions, authenticity and added values are exactly the words which are more
and more important in the creative sector - particularly in product design.
The critical discussion of the subject shows, that product designers are playing
with these criteria automatically within the design. These criteria are the basis of the resulting book-fan and is suited for association and inspiration for designers and anybody who is interested in products. To recognize the valuable element in things, to understand and to change them is a challenge, as we are evaluating products unconsciously at first glance. The selectivity of each category - which describes with simple graphics the precious elements of the selected products - should help the user to understand the topic and inspire them.