In the centre point of form|knast are the fascinating and diversified concepts. The product range of the young designers is reflecting the tagline „Difference is the new good“. Objects and concepts provide, besides product-oriented effectivity and user friendliness, added values - and a lot of fun.
The design is distinct and reduced - but never boring.
Matthias Lauche was born in 1984 in Merseburg, Saxony-Anhalt, Germany. Ever since his childhood he is an explorer, always discovering something interesting outside worth to collect or bringing small animals home from a long forays through woods and meadows. He studied at the Hochschule Hannover product design and finished studies 2011 with the Bachelor degree. During the studies he experimented and experienced a lot in different areas, countries, continents and cultures and at least found his passion in simple product design, always looking for a smart and intuitiv designs. As a (day)dreamer he is always open for any kind of input.
In 2006 he met Martha and began to work with her on many different projects. He appreciates the good teamwork and found in her the perfect partner to establish a design studio and work for the future.
Martha Frieler was born in 1984 in Paderborn. After a three year business school she studied product design at the HS Hannover (University of applied Sciences and Arts).
During her studies she worked widespread, not focussing in one area. This gave her all the versatile views in every single part of products. Whether in theory studies or not in practical and technical options. After a long stay in India analysing simple products and living “back to the roots” she recognised an importance of the appreciation a designer should give to products.
Accordingly give products a value.
Designing objects means also taking a look at different materials, new innovations various cultures, technologies and traditions. During the education years she worked for Wincor Nixdorf, a company specialised on cash machines and IT-devices. This helped her getting a feel for materials, production, technology, designing innovative & designing with a look ahead. Since 2012, founding form|knast together with Matthias she designed products for different labels in the area ideation, product & graphic design.
form|knast is located in two cities:
Hannover & Lübeck