Healthy Sleep 2013 - an initiative of Mecaso
The Swiss company MECASO is an agency for communication and media competence. Specialized in the fields of planning, production and execution of cross-media campaigns for medicine, pharma and the food industry. The company asked for designing advertisements, a magazine and a media-kit following the corporate identity for their very first campaign.
The magazine contains 12 different themes under the main topic „Healthy Sleep“. Individual experts present and comment on the content. The focus of the design is to present the reader a simple and informative layout. Scattered contents, for example expert advices are highlighted through colour and graphic elements. For the very first campaign MECASO appreciates the abstract integration of the shapes, colours of their logo and also corporate Identity.
The magazine and the supporting advertisements are edited in German, French and Italian and were distributed in pharmacies and drugstores over Switzerland in autumn 2013.
The distribution of the magazine was made by a hand to hand promotion and by mail.